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e-books » The Economy. Management » Positioning. The battle for The recognition of - Al Ries, Jack Trout

Positioning. The battle for The recognition of - Al Ries, Jack Trout

 
Название: Positioning. The battle for The recognition of
Автор: Al Ries, Jack Trout
Категория: The Economy. Management
Тип: The Book
Дата: 17.01.2011 01:39:42
Скачано: 3441
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Описание: In front of you is truly a legendary book, which twenty years ago, literally shook the business world, forever altering the rules of the advertising business. Today "Positioning" Al Ries and Jack Trout''s became a classic, acquired a status of "the Bible" for specialists in marketing, advertising, managers, know that the key to success in the competitive struggle is not the best product and the best idea, which will reinforce the product in the minds of consumers. The anniversary edition is supplemented with commentaries of the authors, in which analyses and the phenomenal success, and great marketing failures that have occurred over the last two decades. Bright and witty writing style makes the book not only useful, but also very fascinating and for seasoned professionals, and for beginners marketers and advertisers.
Файл: 2.97 МБ
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