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Book marketing director. Practical recommendations. - Leonid Anatolievich Ivanov

 
Название: Book marketing director. Practical recommendations.
Автор: Leonid Anatolievich Ivanov
Категория: The Economy. Management
Тип: The Book
Дата: 25.01.2011 21:17:21
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Описание: Another book by Leonid Ivanov, a well-known business trainer and consultant - the only one for today in our country-by-step instruction director of marketing, both in the organization of marketing service, and actions in the market, leading to a specific, predictable, and measurable results. Using numerous examples, the author consistently introduces with all the luggage of theoretical knowledge and practical skills, which are necessary present the head of the marketing service. All the topics presented in the book, are not regarded as a purely theoretical aspects, but rather as tools that can and should be applied in practice in their daily work.
The book is not bulky theoretical constructs, but have a clear strategy, which will help the reader to decide and tactical, and strategic marketing objectives.
Файл: 1.46 МБ
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