||THE TRIZ (theory of inventive problem solving) were good sides: the spirit of the location of a strong decision, the search for him among the various, often contradictory to one another options. But the spirit of it all came out, remained a dead lifeless shell. And here is the shell of this, of course, is harmful. In the book in the form of entertaining discussion with the readers are considered elements of TRIZ, NLP, their application in business. For the first time formulated CALVES (ideal final result) development and use of the NLP. Offers an alternative to these systems.