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e-books » The Economy. Management » Развлекупки. Creativity in retail trade - E. IN. Мачнев

Развлекупки. Creativity in retail trade - E. IN. Мачнев

 
Название: Развлекупки. Creativity in retail trade
Автор: E. IN. Мачнев
Категория: The Economy. Management
Тип: The Book
Дата: 27.01.2011 20:29:45
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Описание: "Развлекупки" new Russian concept of the change of forms and content of retail trade, directed on increase of sales, ensuring customer loyalty and expansion of the target audience methods of nonprice competition. The concept was a result of the integration of modern psychology, marketing, management and communication methods, used in the sphere of retail trade.

You will find in the book are not only examples from the lives of large supermarkets and "advanced" boutiques, but also the ideas born in the little shop of spare parts, in the pavilion or a basement store of audio and video cassettes. The main thing that the Russian examples that have proven their vitality that is in our conditions, examples, which, in contrast to the western experience, do not require risky adaptation and the least risky costs.
Файл: 617.6 КБ
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