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e-books » The Economy. Management » Marketing logistics - Martin Christopher, Helen Pec

Marketing logistics - Martin Christopher, Helen Pec

 
Название: Marketing logistics
Автор: Martin Christopher, Helen Pec
Категория: The Economy. Management
Тип: The Book
Дата: 29.01.2011 09:05:14
Скачано: 87
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Описание: When creating "Marketing logistics" were used the results of modern research and the experience of many companies. In addition, the main provisions of each chapter is illustrated by the small examples of practices and patterns that brings together theory and practice.
This book will be useful for managers who want to learn more about the methods of supply chain management and thus improve the competitive position of their companies. The book will be useful for students of last courses, specializing in marketing, logistics and supply chain management.
Файл: 10.43 МБ
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